For example, when a person searches “how to grow tomatoes,” classic SEO prefers pages with that very phrase. People intentionally seek out the information SEO helps surface, making it a more user-friendly and consumer-centered marketing tool. While print ads have their place in specific strategies, SEO offers a far more versatile, cost-effective, and far-reaching approach.
- Having an XML sitemap is a plus, and can greatly improve the way search engine spiders crawl and find content on your website.
- The accompanying screenshot highlights how our strategic GBP optimization, regular updates, and targeted backlink strategy have propelled Pape-Dawson to consistently dominate the local map pack.
- If you’re not sure how to create a sitemap and your website runs on WordPress (which it most probably does), we recommend creating the sitemap with the Yoast SEO plugin.
- This article defines SEO marketing, explains why it’s important, and offers five steps you can take now to improve your site’s SEO and start seeing results.
See the first pages people visit on your site
Keyword research is a crucial element of any successful SEO strategy. It involves identifying and analyzing the search terms that people use on search engines to find information related to your business or industry. This process helps in driving more organic traffic to your site and improving your visibility on search engine results pages.
Internal vs. external links
For example, the H1 on this page is the article title, “Understanding On-page SEO” is an H2, and this section is an H3. The higher up the title is, the more relevant it is to impacting your search results. Just as you perform a competitive analysis to identify market gaps and differentiate your products and marketing efforts, you’ll need to investigate and analyze competitors’ SEO. Use each step below to learn about strategies to improve your SEO.
It provides access to market-leading SEO tools and a wealth of helpful resources, including SEO courses. For example, people who search “best PRODUCT TYPE” are typically looking for product recommendations, reviews, and comparisons to help them decide which specific product to purchase. When you find keywords you want to target, save them with the “+” button.
In the past, on-page SEO has been synonymous with keyword use — and specifically, including a high-value keyword in several key locations on a website. With over 10 years of experience SEO Anomaly in web hosting, he works every day to improve the service and pays attention to each and every customer. It is important to note that shares do not have a direct impact on ranking, but they can act indirectly.