And give you insights into your potential traffic gains if you make the right changes. Obviously, there are BHS Links times when long-form content doesn’t make sense (like for an ecommerce category page). But if you can publish long content you generally should publish long content. This is why I made sure my page covered EVERYTHING anyone would possibly want to know about optimizing their site for mobile devices. I’m competing against giant authority sites like Semrush and Search Engine Journal. For example, one keyword that we rank #1 for is “Mobile SEO.” And this is a REALLY competitive keyword.
Why Local Search Matters
This data comes from our database of ~500 million keywords (updated monthly). For example, if your main keyword is “kettlebell workout”, use variations like “kettlebell exercises” and “easy kettlebell movements”. Although not as important as your title tag, you do want to use your keyword once in your page’s URL. Announced in and given the nickname of the “Penguin Update”, it was integrated into our core ranking systems in 2016. This was a major improvement to our overall ranking systems made in August 2013.
But every now and again you’ll come across a keyword that you’re not optimizing for. Lastly, add visuals, videos, charts, screenshots, or any useful visual content you can to your page. For example, you might have noticed that Backlinko posts feature a handy table of content. You also want to structure your page so it’s easy for people to find what they’re looking for. The #1 thing you can do to improve your above the fold area is to push your content to the top. That way, Google searchers can easily find what they’re looking for.
People aren’t looking for a protein shake recipe; they want to buy some powder. This is why most of the top 10 results are ecommerce category pages, not blog posts. Search intent is the underlying reason for a user’s search in Google. It’s important because Google’s main job is to provide the best result for its user’s search queries. For those who want to take it a step further, Bricks offers an exciting way to integrate spreadsheets, documents, and presentations.
Encourage user-generated content
Things like photos, reviews, and phone numbers are more likely to include answers to queries than text-only links. However, there could be opportunities to make the asset that is ranking more conversion-friendly and encourage users to stay on your site. Your goal should be to offer users a piece of content that is better than everything else being displayed for the given query.
- Look for relevant videos that get lots of traffic from Google, as these are clearly about topics with “video intent” that lots of people are searching for.
- Create content that thoroughly answers these questions to increase your chances of appearing in the PAA box.
- Assessing competition is essential to developing an effective SEO strategy.
- Use tools to analyze monthly search volumes for relevant keywords.
Want to learn step-by-step how I built my Niche Site Empire up to a full-time income?
Your first step is to simply type your blog’s name into Google. If it’s live on Google, in most cases, it should come up near the top of the results. We touched on this above, when looking at on-page SEO, but I wanted to reiterate how important it is to give each blog post a clear and descriptive title. You should see a list of 2 or more links, depending on how your sitemap is structured, and on whether you’re using an SEO plugin like Yoast. Let’s say someone comes across your blog’s name in an email or on social media.
Site-wide signals and classifiers are also used and contribute to our understanding of pages. Results don’t always come immediately—but if you trust the process and consistently try to improve your SEO, you should see incremental results in time. Core Web Vitals are website performance metrics introduced by Google to measure and evaluate user experience. Then, if you set the “Intersect” to “2,” this shows queries that at least two of the targets rank for. These are probably important subtopics if more than one page is already ranking for them. This is likely something searchers expect and want to see on a list of things to do in London because multiple top-ranking pages talk about it.